Airbus Company Essay

1. Why is Airbus interested in building the A3XX? What are its objectives? Airbus predicts that there would be demand for more than 1500 super jumbos over the next 20 years that would generate sales in excess of $350 billion. And they could sell as many as 750 over jumbos over the next 20 years with a break even on undiscounted cash flow basis with the sales of only 250 planes. There is a huge profit in this business if Airbus succeeds in the industrial launch of A3XX jumbo jets. In addition, Airbus has received over half of the total large aircraft orders for the first time in 1999 thanks to the â€Å"cross crew qualification† feature. Capturing more than half of the very large aircraft (VLA) market with the A3XX would constitute an enormous financial success and would position Airbus as the commercial aviation industry leader. Despite the gains in the market share, Airbus still did not have a product to compete with Boeing’s 747 in the VLA market. Airbus wants to brea k the monopoly of the 747. The A3XX would have more space, be safer, and offer a higher operational margin for the Airlines. And it is especially attractive on longer routes. Once introduced, A3XX would have higher sales than 747. Moreover, Airbus believed it had solved all of the problems due to the large size of the plane and had begun the necessary procedures for regulatory approvals in the United States and elsewhere. Based on its Airbus’s Global Market Forecast (GMF), the company believes Airline would attempt to increase aircraft size when it was no longer feasible to increase flight frequencies. Hence, there is an increasing demand for super jumbos. Airbus predicts the growing economy in Asia like China will contribute greatly to the demand for VLAs in the future. Airbus felt confident in its analysis that capacity increases would eventually prevail. Airbus wants to embrace the same success in the A3XX as 747 had before. 4) The growth in the perpetuity comes from rising prices. Hence, the growth rate equals to the inflation rate. Airbus needs to sell 39 aircrafts annually in order to break even on the investment.The total demand for very large aircraft is 1,235 over the next 20 years (GMF 2000). The annual demand from 2009 to 2019 would be 62. So the breakeven point is much less than the total demands. 3. As Boeing, how would you respond to this situation? How does your answer depend on what you think Airbus is likely to do? Please provide some calculations to support your answers.

Night World : Witchlight Chapter 10

The car coming. Iliana screaming. And the feeling of absolute helplessness- Glass shattered. Keller didn't understand at first. She thought that Iliana was trying to break the window and get Jaime's attention. But the window was safety glass, and what broke was the beaker in Diana's hand. Blood spurted, shockingly red and liquid. And Iliana kept squeezing the broken glass in her hand, making more and more blood run. Her small face was fixed and rigid, her lips slightly parted, her breath held, her whole expression one of complete concentration. She was calling the blue fire. Keller lost her own breath. She's doing it! I'm going to see a Wild Power. Right here, right beside me, it's happening! She wrenched her own gaze back to the car. She was going to see those tons of metal come to a stop just as the BART train on the video had. Or maybe Iliana would just deflect the car in its course, send it into the grassy island in the middle of the driveway. In any case, she can hardly deny that she's the Wild Power now- It was then that Keller realized the car wasn't stopping. It wasn't working. She heard Iliana make a desperate sound beside her. There was no time for anything more. The car was on top of Jaime, swinging up onto the curb. Keller's heart lurched. And something streaked out behind Jaime, hitting her from behind. It knocked her flying toward the grassy island. Out of the path of the car. Keller knew who it was even before her eyes could focus on the dark golden hair and long legs. The car braked and screeched and swerved-but Keller couldn't tell if it had hit him. It went skidding, half on and half off the sidewalk. Then it corrected its course and roared along the driveway, speeding away. Nissa came dashing out of the door below and stood for an instant, taking in the scene. Above, Keller was still frozen. She and Iliana were both as motionless as statues. Then Iliana made a little noise and whirled around. She was off and running before Keller could catch her. She shot past Winnie, leaving a trail of flying red droplets. â€Å"Come on!† Keller yelled. They both went after her. But it was like chasing a sunbeam. Keller had had no idea the little thing could run like that. They were right behind her all the way down the stairs and out the door. It was where Keller wanted to be, anyway. There were two figures lying on the pavement. They were both very still. Keller's heart was beating hard enough to break through her chest. Amazing how, even after seeing so much in her life, she could still have the desperate impulse to shut her eyes. For the first moment, as her gaze raked over Galen's body, she wasn't sure if she could see blood or not. Everything was pulsing with dark spots, and her brain didn't seem able to put any kind of coherent picture together. Then he moved. The stiff, wincing motion of somebody injured, but not injured badly. He lifted his head, pushed himself up on one elbow, and looked around. Keller stared at him wordlessly. Then she made her voice obey her. â€Å"Did it hit you?† â€Å"Just glanced off me.† He got his legs under him. â€Å"I'm fine. But what about-^-â€Å" They both looked at Jaime. â€Å"Goddess!† Galen's voice was filled with horror. He scrambled up and took a limping step before falling to his knees. Even Keller felt shock sweep over her before she realized what was going on. At first glance, it looked like a tragedy. Diana was holding Jaime, cradling her in her arms, and there was blood everywhere. All over the front of Diana's sweater, all over Jaime's white shirt. It just showed up better on Jaime. But it was Diana's blood, still flowing from her cut hand. Jaime was blinking and lifting a hand to her forehead in bewilderment. Her color was good, and her breathing sounded clear if fast. â€Å"That car-those people were crazy. They were going to hit me.† I'm sorry,† Diana said. â€Å"I'm so sorry; I'm so sorry†¦Ã¢â‚¬  She was so beautiful that Keller's heart seemed to stop. Her fine skin seemed almost translucent in the cool afternoon light. That glorious hair was rippling in the wind behind her, every single strand light as air and moving independently. And her expression†¦ She was bending over Jaime so tenderly, tears Ming like diamonds. Her grief-it was complete, Keller thought. As if Jaime were her own dearest sister. She cared in a way that went beyond sympathy and beyond compassion and into something like perfect love. It†¦ transformed her. She wasn't a light-minded child anymore. She was almost†¦ angelic. All at once, Keller understood why everybody at school brought their problems to this girl. It was because of that caring, that love. Diana didn't help them to make herself popular. She helped because her heart was open, without shields, without the normal barriers that separated people from one another. And she was as brave as a little lion. She hadn't even hesitated when she saw Jaime in danger. She was afraid of blood, but she'd cut herself instantly, even recklessly, trying to help. That was courage, Keller thought. Not doing something without being afraid, but doing something even though you were afraid. In that moment, all of Keller's resentment of Diana melted away. All her anger and exasperation and contempt. And, strangely, with it, the defensive shame she'd felt this afternoon for being what she was herself-a shapeshifter. It didn't make sense. There was no connection. But there it was. The flat but strangely pleasant voice of Jaime was going on. â€Å"I'm okay-it was just a shock. Stop crying now. Somebody pushed me out of the way.† Diana looked up at Galen. She was still crying, and her eyes were the color of violet crystal. Galen was kneeling on one knee, looking down worriedly at Jaime. Their eyes met, and they both went still. Except for the wind ruffling Iliana's hair, they might have been a painting. A scene from one of the Old Masters, Keller thought. The boy with dark golden hair and that perfectly sculptured face, looking down with protective concern. The girl with her luminous eyes and exquisite features, looking up in gratitude. It was a sweet and lovely picture. It was also the exact moment that Iliana fell in love with Galen. And Keller knew it. She knew before Iliana knew herself. She saw a sort of plaintive shimmer in Iliana's eyes, like more tears about to fall. And then she saw the change in Iliana's face. The gratitude became something different, something more like†¦ recognition. It was as if Iliana were discovering Galen all at once, seeing everything in him that Keller had been slowly learning to see. They're both†¦ Keller wanted to think idiots, but the word wouldn't come. All she ended up with was the same. Both of them. Idealists. Open-hearted. Trying to rescue everyone. They're perfect for each other. â€Å"You saved her life,† Iliana whispered. â€Å"But you could have been killed yourself.† â€Å"It just happened,† Galen said. â€Å"I moved without thinking. But you-you're really bleeding†¦Ã¢â‚¬  Iliana looked soberly down at her hand. It was the only thing that marred the picture; it was gory and shocking. But Iliana's gaze wasn't frightened. Instead, she looked wise beyond her years and infinitely sad. â€Å"I†¦ couldn't help,† she said. Keller opened her mouth. But before she could say anything, Nissa appeared beside Iliana. â€Å"Here,† she said in her practical way, loosening the carefully knotted scarf at her throat. â€Å"Let me tie it up until we can see if you need stitches.† She glanced up at Keller. â€Å"I got the license plate of the car.† Keller blinked and refocused. Her brain started ticking again. â€Å"Both of you, go get the car,† she said to Nissa and Winnie. â€Å"Ill finish that.† She took Nissa's place by Iliana. â€Å"Are you really all right?† she asked Jaime, careful to face her directly. â€Å"I think we need to take all three of you to the hospital.† Part of her expected to see a flinching as the dark blue eyes under the soft brown bangs met hers. But, of course, there wasn't any. Nissa's memory blanking had been too good. Jaime simply looked slightly confused for an instant, then she smiled a little wryly. â€Å"I'm really okay.† â€Å"Even so,† Keller said. There was a crowd gathering. Students and teachers were running from various corners of the building, coming to see what the noise was about. Keller realized that it had actually been only a couple of minutes since the car had gone roaring and screeching along the sidewalk. A few minutes†¦ but the world had changed. In several ways. â€Å"Come on,† she said, and helped Jaime up. She let Galen help Iliana. And she felt strangely calm and peaceful. Galen turned out to have several pulled muscles and lots of scrapes and bruises. Jaime had bruises and a dizzy headache and double vision, which got her actually admitted to the hospital-hardly surprising, considering how many times she'd been knocked down that day, Keller thought. Iliana needed stitches. She submitted to them quietly, which only seemed to alarm her mother. Mrs. Dominick had been called from home to the hospital. She sat with the baby in her lap and listened to Keller try to explain how Iliana had gotten cut while standing at the chemistry room window. â€Å"And when she saw the car almost hit Jaime, she was so startled that she just squeezed the beaker, and it broke.† Diana's mother looked doubtful for a moment, but it wasn't her nature to be suspicious. She nodded, accepting the story. Jaime's parents had been called to the hospital, too, and both Galen and Jaime had to give statements to the police. Nissa flashed Keller a glance when the policewoman asked if anyone had noticed the car's license plate. Keller nodded. She had already had Nissa call the number in to Circle Daybreak from a pay phone, but there was no reason not to have the police on the case, too. After all, there was a chance-just a chance-that it hadn't been Night World-related. Not much of a chance, though. Circle Daybreak agents would follow Jaime and her family after this, watching from the shadows and ready to act if the Night World showed up again. It was a standard precaution. Both Mr. and Ms. Ashton-Hughes, Jaime's parents, came down from Jaime's floor to speak to Galen in the emergency room. â€Å"You saved our daughter,† her mother said. â€Å"We don't know how to thank you.† Galen shook his head. â€Å"Really, it just happened. I mean, anybody would have done it.† Ms. Ashton-Hughes smiled slightly and shook her head in turn. Then she looked at Iliana. â€Å"Jaime says she hopes your hand heals quickly. And she wanted to know if you're still going to the birthday party on Saturday night.† â€Å"Oh-† For a moment, Iliana looked bewildered, as if she'd forgotten about the party. Then she brightened. â€Å"Yeah, tell her that I am. Is she still going?† â€Å"I think so. The doctor said she can go home tomorrow, as long as she keeps quiet for a few days. And she said she wasn't going to miss it even if her head fell off.† Iliana smiled. It was well into the evening by the time they all got home. Everyone was tired, even the baby-and Iliana was asleep. Mr. Dominick came hurrying out of the house. He was a medium-sized man with dark hair and glasses, and he looked very anxious. He came around to the backseat as Hiana's mother filled him in on the situation. But it was Galen who carried Iliana inside. She didn't wake up. Hardly surprising. The doctor had given her something for the pain, and Keller knew that she hadn't had much sleep the night before. She lay in Galen's arms like a trusting child, her face turned against his shoulder. They looked†¦ very good together, Keller thought. They looked right. Winnie and Nissa hurried upstairs and turned down Diana's sheets. Galen gently lowered her to the bed. He stood looking down at her. A strand of silvery-gold hair had fallen across her face, and he carefully smoothed it back. That single gesture told Keller more than anything else could have. He understands, she thought. It's like that moment when she looked at him and discovered all at once that he's brave and gentle and caring. He understands that she cut herself to try and save Jaime, and that people love her because she loves them so much first. And that she couldn't be petty or spiteful if she tried, and that she's probably never wished another person harm in her life. He sees all that in her now. Mrs. Dominick came in just then to help get Iliana undressed. Galen, of course, went out. Keller gestured for Winnie and Nissa to stay, and followed him. This time, she was the one who said, â€Å"Can I talk with you?† They slipped into the library again, and Keller shut the door. With everything that was going on in the house, she didn't think anyone would notice. Then she faced him. She hadn't bothered to turn on the lights. There was some illumination from the window but not much. It didn't really matter. Shapeshifter eyes were good in the dark, and Keller was just as glad he couldn't study her face. She could see enough of his as he stood by the window. The light picked up the edge of his golden head, and she could see that his expression was troubled and a little uncertain. â€Å"Keller-† he began. Keller held up a hand to cut him off. â€Å"Wait. Galen, first I want to tell you that you don't owe me an explanation.† She took a breath. â€Å"Look, Galen, what happened this morning was a mistake. And I think we both realize that now.† â€Å"Keller†¦Ã¢â‚¬  â€Å"I shouldn't have gotten so upset at you about it. But that's not the point. The point is that things have worked out.† He looked bleak suddenly. â€Å"Have they?† â€Å"Yes,† Keller said firmly. â€Å"And you don't need to try and pretend otherwise. You care about her. She cares about you. Are you going to try and deny that?† Galen turned toward the window. He looked more than bleak now; he looked terribly depressed. â€Å"I do care about her,† he said slowly. â€Å"I won't deny it. But-â€Å" â€Å"But nothing! It's good, Galen. It's what was meant to be, and it's what we came here for. Right?† He shifted miserably. â€Å"I guess so. But Keller-â€Å" â€Å"And it may just possibly save the world,† Keller said flatly. There was a long silence. Galen's head was down. â€Å"We've got a chance now,† Keller said. ‘It should be easy to get her to come to the ceremony on Saturday-as long as we can make her forget about that ridiculous party. I'm not saying use her feelings against her. I'm just saying go with it. She should want to be promised to you.† Galen didn't say anything. â€Å"And that's all. That's what I wanted to tell you. And also that if you're going to act stupid and guilty because of something that was†¦ a few minutes of silliness, a mistake-well, then, I'm not going to talk to you ever again.† His head came up. â€Å"You think it was a mistake?† â€Å"Yes. Absolutely.† In one motion, he turned around and took her by the shoulders. His fingers tightened, and he stared at her face as if he were trying to see her eyes. â€Å"And that's what you really think?† â€Å"Galen, will you please stop worrying about my feelings?† She shrugged out of his grip, still facing him squarely. Tm fine. Things have worked out just the way they should. And that's all we ever need to say about it.† He let out a long breath and turned toward the window again. Keller couldn't tell if the sigh was relief or something else. â€Å"Just make sure she comes to the ceremony. Not that it should be difficult,† she said. There was another silence. Keller tried to read his emotions through his stance and failed completely. â€Å"Can you do that?† she prompted at last. â€Å"Yes. I can do it. I can try.† And that was all he said. Keller turned to the door. Then she turned back. â€Å"Thank you,† she said softly. But what she really meant was Good-bye, and she knew he knew it. For a long moment, she thought he wouldn't answer. At last, he said, â€Å"Thank you, Keller.† Keller didn't know what for, and she didn't want to think about it right now. She turned and slipped out of the room.

Date Rape in the Philippines - 11669 Words

Chapter I Introduction â€Å"He said he loved me†, â€Å"I woke up without any clothes on, I couldn’t remember†, â€Å"I thought we were friends†. These are just some of the phrases that a lot of rape victims have reiterated. Women that have long been taken advantage of for men’s sexual pleasure, it is the same in every country, not just in the Philippines. Women have been fighting all throughout their history to gain equality, to rise from oppression, to release themselves from male domination, that fight is still ongoing. There is a quotation from the bible taken from genesis II lines 21-23; â€Å"And the Lord God caused a deep sleep to fall upon Adam, and he slept; and He took one of his ribs, and closed up the flesh thereof. And the rib which the Lord†¦show more content†¦p. 69).† rape is violence against women. It is a violation of her body and her trust. According to Burns, a sociologist at Michigan State University, â€Å"rape is forced and unwan ted intercourse, where sexual assault is used as a power and sex is a method (Mousseau, 2006. p. 1).† Most rapes are committed not by strangers, but by men known to women, perhaps someone they have gone out with or are supposedly their friends. It can be someone she just met or even her fiancà ©, but often it is an attempt to assert power or anger. A study by the National Center for the Preventive and Control rape claims ninety percent of rapes are never reported. In those that are reported, sixty percent knew their assailants. Of these, women fifteen to twenty-five are majority of the victims. Alcohol and drugs sometimes play a significant factor, especially in date rape or acquaintance rape cases (Mousseau, 2006). 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Are We Really Free - 1634 Words

The main questions for this paper is are we really free? This is for some people a difficult question to answer but for some they do not give it much thought. But when you look at it from a philosophical standpoint, it is not a simple answer. Some people look at the question with an open mind, some with a closed mind. I will be comparing and contrasting the three points that support the question are we free, and end with what I feel is the best viewpoint. Each point will be a summary of what I feel each mean to human rights. The first point I will discuss is determinism, which also has an extreme form called â€Å"hard determinism† (Chaffee, 2013, p. 173). Vilhauer states that â€Å"hard determinists hold that determinism and moral responsibility are incompatible, that determinism is true for all our actions, and that we are therefore not morally responsible for any of our actions† (Vilhauer, 2008, p. 211). 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The Most Popular Thesis Proposal

The Most Popular Thesis Proposal Here's What I Know About Thesis Proposal Following is a good example of a written government proposal. A thesis is the consequence of a long thinking practice. The previous step in the procedure, Visualizing your finished publications, is most likely the most essential one in the 5-step procedure for writing a thesis proposal. You should construct a thesis that you're well prepared to prove employing the tools you've got available, without needing to consult the world's top expert on the issue to supply you with a definitive judgment. Give yourself credit for all of the work you've already done. Our work is to create certain that each and every customer is matched with one of the most perfect professional, and that means you maximize our services. You've got to be aware that the thesis works are intended to develop you as an individual, so studies in areas you've got personal interest are paramount. Proposals from former students are offer ed on the department website and can be reviewed to aid you in developing your proposal. Most PhD programs require a minumum of one publication. The student can't assume that the committee will read or respond to any extra appendices. It is very important that you craft a thesis sentence that's insightful, original and memorable to guarantee you impress the reader. It shouldn't be superficial, broad or sprawling as it beats the aim of the sentence. Before writing that kind of thesis statement, however, you need to consult with your instructor. Start out with a purpose statement that you'll later become a thesis statement. Because your thesis statement will be just one sentence at the conclusion of your introductory paragraph, you must select the most compelling argument for your statement. Put simply, the thesis ought to be a roadmap to the remaining part of the essay. A great thesis falls somewhere between both extremes. It's important before structuring the thesis to think about the very first argument that came into mind once you thought of your topic. The grade of the proposal document is a valuable part of the evaluation. Receive a sneak peek of the way in which a great doctoral proposal is written. The very first step to each very good thesis is the proposal. The focus has to be on the character of the item, not the graduation date. Writing a great thesis proposal isn't simple. Superior thesis statement might truly be tricky. Nowadays you have a working thesis! The thesis is the secret to any persuasive speech or essay. Key Pieces of Thesis Proposal Little comprehension of English can also ensure it is difficult that you develop a thesis topic. Usually, a scientific research proposal includes a succinct introduction to the research topic, a literature review, and a methodology that will explain the way the student plans to satisfy the goals of the research. A discussion of the research techniques that you have used 5. Thorough research and study are essential for a very good thesis topic. Gossip, Deception and Thesis Proposal There's no restriction on the amount of the abstract, but it is generally no longer than 1 page. The word abstract must be at the surface of the page in all-capital letters. The proposal is all about 15 to 20 pages. A thesis proposal isn't a location for typos or bad readability. The Hidden Facts About Thesis Proposal There are a few items that could assist the job of creating a thesis proposal faster and easier. It is possible to also compare a thesis proposal to an outline which provides you with a chance to highlight key points of the research you intend to undertake later on. If you're able to carefully outline the pieces of the thesis, you can stick to the outline in conducting the research to come up with the true project. A thesis involves original research and is an established process for developing specialized knowledge and techniques that could boost a person's expertise within a substantive subject of study. Your thesis will be dedicated to a particular topic. In case the topic is too broad, you'll most probably be overwhelmed with the materials offered and have to do lots of readings, which also can be quite tedious. A thesis proposal is crucial to be created as it's a way for those individuals who will evaluate your research topic or subject to comprehend how you'd like your study to further develop. Keep in mind a great thesis proposal demands a thorough description of the suggested topic. Vital Pieces of Thesis Proposal Developing a very good thesis is crucial because in severa l cases it sets the tone for the remainder of the paper and so, becomes a decisive point of your project's success. As you work on your thesis, don't forget to keep the remainder of your paper in mind in any respect times. If it's your very first time writing a dissertation, they you will need the whole thesis writing help you'll be able to get. Make certain you shape the subject of your paper such that you're ready to get to the middle of the topic.

Theories of Motivation and Leadership

Question: Discuss about the Theories of Motivation and Leadership. Answer: Introduction: Kurt Lewin in his theory of Force Field Analysis tried to deal with two forces that are important in change management of an organisation. This includes the driving forces and the restraining forces (Burnes and Cooke 2013). In an organisation like Qantas the maintenance of the equilibrium between these two forces were important. However, in case of Alan Joyce the issue was related to the restraining force. There were certain changes that were brought by him. This situation created obstacles like customer and employee satisfaction. There has to be a status quo for resisting change. Alan Joyce took few steps that offended not only customers but also other shareholders of the company. These abrupt changes were the core causes that created an imbalance in the equilibrium that was cited by Kurt Lewin. Alan Joyce could understand that there were necessary steps that were required to take for the organization. However, he could not move to the correct there steps that were formed by Lewin in his theory. The steps included the unfreezing of the present situation, proceeding towards the change that is desirable for the organisation and finally freezing the required changed that has been attained by the organisation (Miner 2015). In relation to the Kurt Lewins idea of change management, there are certain other essential matters. Alan Joyce had to understand the emotions of his shareholders in order to deal with the critical situation. Joyce failed to understand and track the behaviour of the shareholders with his initial change management forces. He could have analysed the situation and this would have helped him to perform as per industry standards. The necessary changes could have been brought with the help of slow and analytical movements. This would have helped to retain the equili brium as specified by Lewin. The most important aspect that the CEO of Qantas missed in bringing change in the organisation was brainstorming. Mind mapping would have helped him in dealing with the situation easily and effectively. The evaluation of the driving and restraining forces through rating would have been important for holistically analyzing the situation. Reference Burnes, B. and Cooke, B., 2013. Kurt Lewin's Field Theory: A Review and Reà ¢Ã¢â€š ¬Ã‚ evaluation.International journal of management reviews,15(4), pp.408-425. Miner, J.B., 2015.Organizational behavior 1: Essential theories of motivation and leadership. Routledge.

Quality and Value of Food

Table of Contents Introduction Food procurement Food storage Food preparation and service Conclusion Reference List Introduction Quality and value of food is an important factor in retention of loyal and creation of customers in a restaurant especially when targeting tourists. Advertising We will write a custom essay sample on Quality and Value of Food specifically for you for only $16.05 $11/page Learn More Tourists sample food in order to gain the real sense of the place they visit; therefore, this has called for development of local and foreign foods in most restaurants as the competitive factor in the business. Food quality has positive association with value of money a customer is willing to spend on food. Quality of food has positive effects on retention and creation of customers. Food of poor quality keeps off the customers and even the new customers do not return if they encounter poor quality on their first visit. On the other hand, custome rs remain loyal to a specific restaurant if they experience food of good quality and value for the first time. Restaurant business is a very competitive industry and to be above our competitors, we have to look at the quality and value of food we are preparing and serving to the customers. Tourist customers look for aspects such as available varieties of food, quality, and value for money for their satisfaction (Clark Wood 1998). This paper will look comprehensively at the value and good quality of food in creation and retention of customers in a restaurant. Food procurement There are many people such as producers, suppliers, storage personnel, preparation and service staff involved directly and indirectly in determining the quality and value of food. Producers being the farmers are involved in producing food. Preparation of food of good quality means use of ingredients of good quality thus food production by farmers affects directly the quality and value of food. Customers have to get the value for money they are spending on producing food and this is only achieved if the farming materials used are of high quality. Farmers have to be in touch with requirements and changing tastes at restaurants. For instance, the quality of locally produced meat, vegetables and organic food has been creating extra value as this is desired by tourists and local customers. Suppliers also affect the quality and value of food offered at a restaurant (Crotts Raschid 2008). Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means they should supply food on time when still fresh as some foods like vegetables are perishable and lose value with time. Thus this calls for the manager to be careful when choosing his suppliers. This ensures availability of quality ingredients whenever needed to avoid losing customers. Food storage According to Crotts Raschid (2008), food has to be stored pr operly and safely to ensure it does not lose quality and meets health standards. This calls for the manager to ensure that the restaurant has good storage facilities. Cold rooms for vegetables should always be well maintained and good hygiene observed when handling food thus the manager should ensure he has employed a qualified and experienced store keeper with knowledge of food handling techniques as this affects directly the quality of food prepared and served to customers. Food preparation and service When it comes to food preparation it affects directly the quality and value of food served to the customers. The manager should ensure that he has recruited the right staff with the knowledge and experience in production and preparation of different food items in the menu. This means there should be specialization of roles in the kitchen where by every cook prepares and produces what he/she is good at. Also, there should be use of specialized tools and equipment during food prepar ation (Crick Campbell, 2007). This saves on cost of production as there is minimized wastage of food. With good organization in the kitchen, production and preparation of quality food on time is achievable. This attracts and retains both local and tourist customers as they are satisfied with the quality of food and get value for money they are spending on food. The preparation area has to be well arranged to ensure minimized interruptions among the cooks which might cause delay in preparation of food. This ensures there is no mixed flavors’ among different food items thus food served is of the exact flavor as expected by the customer. Advertising We will write a custom essay sample on Quality and Value of Food specifically for you for only $16.05 $11/page Learn More Food should be classified depending on their cooking time to ensure they are well cooked and do not keep customers waiting for long. The manager should always ensure his staff is le arning continuously to keep in touch with new menu items in the market and changing methods of preparation. Different food items in the market must be prepared well to compete effectively with other restaurants. In all the preparation and production units the chef should always check and emphasize on maintenance of good hygiene which can never be neglected when it comes to preparation of quality food. The manager should employ qualified and experienced waiters for them to offer high standard services to the customers. They should be well trained on hospitality as are the ones who are in direct contact with the customers. They should cooperate with the team in the preparation section and inform them accurately on demand of different food items on the menu and the expressed desires by the customers to avoid losing customers to other restaurants. This calls for a very effective team work in the restaurant in order to satisfy the customers (Ekinci Massey 2008). Conclusion It has been shown clearly that the quality and value of food are important factors in retention of loyal and creation of new local and tourist customers in a restaurant and thus a manager should pay close attention to these factors in order to be the leading food provider in today’s competitive tourism industry. Reference List Clark, M. A., Wood, R. C. (1998). Consumer loyalty in the restaurant industry—A preliminary exploration of the issues. International Journal of Contemporary Hospitality Management 10 (4), 139-44. Crick, A., Campbell, A. (2007). McDonaldization, Mass customization and Customization: An analysis of Jamaica‘s all-inclusive hotel sector. Ideaz, 6, 22-41.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Crotts, J., Pan, B., Raschid, A.E. (2008). A survey method for identifying key drivers of guest delight. International Journal of Contemporary Hospitality Management, 20(4), 462-470. Ekinci, Y., Dawes, P. L., Massey, G. R. (2008). An extended model of antecedents and consequences of consumer satisfaction for hospitality services. European Journal of Marketing, 42(1/2), 35-68. This essay on Quality and Value of Food was written and submitted by user Lilly Foreman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.